Harley davidson case study mba program in partial fulfillment of the course requirements for mba 5302 submitted by july 24, 2013 introduction harley davidson, established in 1903, is the largest manufacturer of motorcycles in the united states. Harley davidson swot strengths 1 harley davidson is a leader in motorcycle innovation 2 harley davidson has a strong brand equity and brand loyalty weaknesses 1 strong competition from other motorcycle manufacturers means limited market share growth for harley davidson 2 the company often faces allegations over polluting the.
Module 4 - case strategic management: internal analysis and swot in module 4 case assignment, we will be looking inside of harley-davidson in order to identify its strengths and weaknesses.
Weakness of harley-davidson – internal strategic factors weakness are the areas where harley-davidson can improve upon strategy is about making choices and weakness are the areas where a company can improve using swot analysis and build on its competitive advantage and strategic positioning. Harley davidson december 2012 ed dempsey swot analysis this type of analysis provides a summary of an organization’s strengths, weaknesses, opportunities, and threats swot is a planning report that only covers a specific time period but can be used in conjunction with other business documents to provide efficient and effective decision-making based on facts instead of intuition.
Harley-davidson’s operational excellence allow the company to reduce waste, improving quality and increase customer satisfaction by reconfiguring layouts and processes to gain capacity, reduce work-in progress and handling 50 percent, and reduce three operating shifts to two (harley-davidson, inc, 2005. A company profile of american motorcycle manufacturer harley-davidson inc is presented an overview of the company is given, along with key facts including contact information, number of employees and revenues a business analysis is provided which includes strengths, weaknesses, opportunities for. Harley-davidson swot analysis (strengths, weaknesses, opportunities and threats) is discussed in this case study on internal and external strategic factors.
After analysis of harley-davidson and all of its components, i have built a swot analysis a swot analysis will demonstrate the significant strengths and weaknesses of the company as well as the opportunities and threats that may occur.
Swot analysis of harley davidson presents the various strengths, weaknesses, opportunities and threats of the brand harley davidson with its strong image of quality and 'freedom' harley has crafted its niche position in the market which is also backed by harley davidson merchandising.
Harley davidson has accomplished 512% market share among the new registrations in us and has been consistently more than 50% in its domestic market the company has added 40 new dealerships in 2016 and international sales comprised of 379% as compared to 364% in 2015.