Advertising, promotions, and marketing managers plan programs to generate interest in products or services they work with art directors, sales agents, and financial staff members the median annual wage for advertising and promotions managers was $106,130 in may 2017 the median annual wage for. Marketing, advertising, and promotions are often used interchangeably by small businesses that don't really understand the process of effectively bringing products or services to the marketplace.
Advertising vs promotion diffen business marketing advertising is a one-way communication whose purpose is to inform potential customers about products and services and how to obtain them.
Promotion is a combination of all forms of communication to the customer, including advertising and public relations the marketer must choose which is the best form of promotion for the target audience, so he or she will develop a marketing plan. In marketing, promotion refers to any type of marketing communication used to inform or persuade target audiences of the relative merits of a product, service, brand or issue the aim of promotion is to increase awareness, create interest, generate sales or create brand loyalty.
Promotion involves ongoing advertising and publicity (mention in the press) the ongoing activities of advertising, sales and public relations are often considered aspects of promotions one definition of marketing. For fashion merchandising and design majors you are already required to complete mkt 350, mkt 351 and mkt 354, which also count toward a minor in advertising and promotion.
Advertising is a one-way communication whose purpose is to inform potential customers about products and services and how to obtain thempromotion involves disseminating information about a product, product line, brand, or company it is one of the four key aspects of the marketing mix advertising may be one form of promotion. Advertising generally refers to controlled, paid messages in the media, while promotion includes paid and free marketing activities, such as sales or sponsorships.
The key difference between marketing and promotion is the fact that promotion is a part of a companies overall marketing mix the marketing mix consists of price, product, place and promotion thus, marketing exists without promotion but promotion doesn't exist without marketing.
Advertising, because it involves so many layers—including art and design, ad placement, and frequency—is the most expensive part of all marketing plans public relations (because it is very labor intensive) is the second most expensive marketing component, and market research is the third most expensive. Essentially the advertising and promotion section of the marketing plan describes how you're going to deliver your unique selling proposition to your prospective customers while there are literally thousands of different promotion avenues available to you, what distinguishes a successful plan from an unsuccessful one is the focus - and that's.