42 target market segment strategy fresin fries intends to cater to the bulk of teenagers and youngsters in singapore we have chosen this group for several important reasons it is our goal to be the extraordinary fast food place and we believe that the age group from 15 to 25 is the primary age where brand building efforts could take place. One of the main goals of fast food and soda marketing is to make you to feel special, like the product is just for you we reveal the tactics they use to do so in this marketing brief, part of a series on target marketing that bmsg is developing for the national capacity-building initiative communities creating healthy environments (cche. Fast food targeted marketing fast food marketers target children, teens, black youth, and hispanic youth with advertising targeted marketing content is designed to appeal specifically to them, or fast food companies place ads in media that they are more likely to see.
Fast food targeted marketing fast food marketers target children, teens, black youth, and hispanic youth with advertising targeted marketing content is.
Target market of fast food fast food market market overview: fast food as defined by english dictionary is cooked food sold in snack bars and restaurants as a quick meal or to be taken away fast food is any food that can be prepared and sold within a short span of time. In 2012 the fast food industry spent $46 billion to advertise mostly unhealthy products, and children and teens remained key audiences for that advertising. Us fast food restaurants alone spent $46bn on advertising to children and teens in 2012 photograph: martin godwin for the guardian each year, the world's food and beverage companies spend.
Therefore, fast food chains with lots of outlets, drive-through options and fast service, will obtain the greatest share of this target market real meal this segment of consumers is seeking the convenience benefits of fast food, but they are looking for a relatively healthy food option as well. Before you start a marketing plan, you better know your target audience it's not that difficult to conduct a demographics study of the industry delivers insights and actionable intelligence on everything from workforce and business strategy to food and beverage trends and sales and marketing knowing your customer.
The moms market segment is another important quick-serve target with distinct needs and expectations when it comes to fast food there are nearly 32 million moms in the us, and their purchasing power accounts for nearly $16 trillion in annual spending.
Youth (12-14) are vulnerable to the influence of unhealthy food marketing due to greater independence and increased levels of media consumption 4 in 2011 and 2012, 34% of us children and adolescents consumed fast food on a given day 1-7 yet 97% of kids’ meals at the top chain restaurants do not meet basic nutrition standards 8.
Eating out still remains as singaporeans' common habit of life they do not perceive fast food is a luxury, and they enjoy it by bringing their family, especially if they have smaller kids, in the environment of the western-style fast food outlets 41 market segmentation we are targeting young singaporeans as our primary market. It's hard to blame people for craving fast food when they are inundated with advertising from such a young age but what’s disturbing is just how far fast food companies will go to target kids.